The weekend is here and I for one can't be happier! Well, I could be happier if there wasn't a blizzard going on outside, but, I'm inside where it is warm and cozy so I'm' not going to complain :)
Thought I'd show you my Taylor Made design notecard + envelope – I use these whenever I need to write a quick note to a client. The other photo is my business card. I actually have two cards – they look the same, just the wording is different. One is for my handmade books cards + stuff business, and the other one is for my design work.
I'm a big believer in building one's "brand". It's important that everything associated with your business, big or small, share the same visual vocabulary. What do I mean by "visual vocabulary"? Well, it's the fonts, the colours, the size, the graphic elements, and the photography, that you use that become the "vocabulary" of your brand. All the collateral pieces you create for your business are part of your brand: your business cards, your order forms, your correspondance, and your packaging, etc. All of these pieces should share some of the same visual vocabulary… it's what makes your brand strong, recognizable, have a voice, have a presence. Obviously,there are other elements that identify your brand too, such as the style of writing, the use of materials, music, tone, attitude.
When people start making certain associations with you, then you know you're doing good! Hopefully, when you see the dingbat asterisk, you think of me. Even though it's a common element, not everyone uses it the way I do. That's what makes it unique, that's what makes it Taylor Made designs :)
Oh, not sure if I mentioned this... but my blog has been selected to be featured on Typepad's homepage. Cool huh? My big debut is tomorrow, Saturday, March 17th @ 1:00 pm {eastern standard time}. {for 24 hours} I asked them if I could be featured during the week, since a lot of "design + craft" bloggers don't surf on Saturday. {at least that's been my experience} but it looks like a no go. Which is fine. I'm just happy to be featured. I hope to attract more readers that are as wonderful as the ones I currently have :)